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The study, which examined ads for cigarettes, smokeless tobacco, little cigars and cigarillos, e-cigarettes and heated tobacco products, highlights how tobacco companies continue to appeal to price-sensitive and vulnerable populations through a marketing channel that is largely hidden from view and not subject to the oversight regulating other types of tobacco advertising

It was discontinued after the design change around 2013

and (8) the disciplinary action or loss of employment that may be imposed by the retailer for a violation of the law or a deviation from the policies of the retailer

If it was not so important why did the tobacco industry fight to try to prevent it