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However, the character later faced criticism for allegedly appealing to underage audiences, leading to the eventual retirement of Joe Camel in 1997. This poster represents a significant piece of advertising history, capturing the bold and edgy marketing approaches of the 1970s

David Sutton, an Altria representative, said that criminalizing menthol cigarettes and flavored cigars would lead to serious consequences, including an illicit market and undermining public health and underage tobacco prevention efforts. In the absence of a menthol ban, Carr said, the federal government could take other actions to reduce the health risks associated with smoking

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