Heller, and back cover advertisement by R.J
Yes, sharing your goal publicly may make you feel more accountable, but according to researcher Peter Gollwitzer, widely sharing identity-forming goals (in your case: I am going to stop smoking) actually makes you less likely to achieve them
Lucy and Desis company Desilu and I Love Lucy pioneered a number of methods still used in television today such as filming before a live studio audience with a number of cameras, and distinct sets adjacent to each other
Sources Sean Cormier, assistant professor at the Fashion Institute of Technology, Interview Jacqueline Sava, founder of Soak, Interview Mary Gagliardi, laundry expert at Clorox, video interview, February 16, 2024 Team at Dirty Labs, video interview, March 26, 2024 Patric Richardson, laundry expert and owner of The Laundry Evangelist website and the store Mona Williams, phone interview, March 26, 2024 Sammy Wang and Jennifer Ahoni, fabric care team at Procter & Gamble, video interview, February 16, 2024 Tre Wright, chemical engineer, phone interview, December 14, 2023 Michelina Evans, assistant wardrobe supervisor for the musical The Notebook, in-person interview, March 18, 2024 Meet your guide Andrea Barnes I research and report on dishwashers, washing machines, dryers, and laundry
